I build lives you don't need to escape from.
The girl with the notebook.
I grew up as the eldest daughter in a Pakistani household where the rules were clear: study enough to get married, not enough to get ideas. Every morning I woke before the house did, climbed to the roof, and wrote in a notebook I kept hidden under the charpai. The mountains sat in the distance. The radio crackled. For a few minutes, before the chores and the expectations, I belonged to myself.
I fought for my education in a field that didn’t expect me — energy engineering, a male-dominated discipline where I brought more artist than the system wanted. I did it anyway. I earned a PhD on fellowship, crossed an ocean with $0 in my bank account and no one waiting for me, and started building a life from scratch in the United States.
What I found was that making a life in a new country is a systems problem. Immigration, career, home, health, identity — each one is a dependency. And dependencies, if you don’t audit them, own you. So I audited. I self-filed my own EB1A extraordinary ability petition — studying the law, building my case, and winning — while working full-time and raising a one-year-old. I quit a job that underpaid me without having another lined up, because I knew that doors that hold you back need to close before better ones open.
I switched to non-toxic living. I make my own soaps and oils. I co-founded a company to reimagine how homes breathe. I built communities, wrote guides, created courses — and grew to 12,000 followers on combined platforms while doing a 9-to-5 and raising a child. I own a Nokia phone. We don’t have WiFi, only ethernet. I only do what I love.
Every business I’ve built, every system I’ve redesigned, every piece I’ve written comes back to the same question: what is keeping you from a life you don’t need to escape from — and what would it take to remove it?
I still write in notebooks.
I still wake before the house does.
My Travel Memoir
A literary nonfiction account of building a life across continents, starting from a rooftop in Pakistan.
Three ways I can help founders.
01
Most early-stage founders know what they’re building but can’t yet explain why it matters. I help you find the story underneath the product — the one that makes investors lean in, customers feel seen, and your team remember why they showed up.
Brand & Narrative Strategy
Brand positioning · Messaging architecture · Pitch narrative · Website copy · Founder story
02
Media & Content Production
I produce video, podcast, and written content that feels like a real person made it — because one did. For founders who want to build an audience through content that reflects who they actually are.
Founder video series · Podcast strategy · Content systems · Ghostwritten essays · Thought leadership
03
EB1A Immigration Strategy
I self-filed my own EB1A extraordinary ability petition and won — after an RFE, while working full time, raising a baby. I know this process from the inside, not from a law firm’s brochure.
Profile assessment · Evidence strategy · Petition writing & review · RFE support
Dr. Sultan’s EB1A mentorship and GitHub resources turned my complex immigration journey into a clear, approved reality . Her guidance on transitioning from academia to a six-figure sustainability career is a masterclass in professional reiteration.